Good ideas and good plans still need people behind them. Projects and organisational initiatives rarely succeed through planning alone. Managers often need cooperation from colleagues, senior leaders, clients and external stakeholders over whom they have little or no formal authority.

Masterclass Overview: 

This interactive masterclass provides participants with a practical framework for identifying stakeholders, understanding their interests and influence, anticipating resistance and selecting appropriate engagement strategies.

Participants will explore common stakeholder challenges including conflicting priorities, difficult conversations, disengagement and last-minute objections.

Through practical tools and realistic scenarios, they will learn how to communicate more strategically, build commitment and manage different expectations without avoiding constructive disagreement.

Key Outcomes:

• Analyse stakeholders according to their influence, interest, expectations and potential impact
• Select appropriate engagement and communication approaches for different stakeholders
• Anticipate and respond to resistance
• Manage competing stakeholder expectations more effectively
• Strengthen influence and collaboration where formal authority is limited

Benefits After the Session

After attending this masterclass, participants will:

• Understand more clearly who needs to be engaged and why
• Adapt their communication to different stakeholders
• Build stronger commitment around projects and organisational initiatives
• Handle resistance and conflicting expectations more constructively
• Increase the likelihood of successful delivery through stronger stakeholder relationships

Target Audience

Ideal for managers, project managers, team leaders, HR professionals and anyone responsible for projects or initiatives involving multiple stakeholders.