Customer Experience is a service chain that connects every decision, every product, every connection

For over 50 years, Bank of Valletta has been a cornerstone of Malta’s economic landscape, enjoying a strong, sustainable market position as Malta’s leading financial services institution. The Bank provides retail and business clients with a suite of services, offered through a network of branches, business and investment centres, financial well-being centres, 24×7 services and corporate and wealth management arms. With a clear focus on corporate sustainability, the Bank is meeting new regulatory standards and supporting financial literacy initiatives across various communities. The Bank’s Corporate Responsibility Program is committed to support the vulnerable, preserve heritage and promote education. The Bank services customers through Malta’s largest network of branches, providing innovative and accessible financing and investment opportunities that support customers in their financial wellbeing aspirations.   

The Bank’s participation in this year’s edition of the HR GIG highlights the role that the Bank plays in the local market and in the provision of excellent customer experience. At Bank of Valletta, Customer Experience (CX) isn’t a department – it’s the service chain that connects strategy to the customer’s everyday reality, putting the customer at the centre of everything; not just as a marketing slogan, but as a service chain that connects every decision, every product, and every conversation.   

Bank of Valletta is an institution trusted across generations, leading by example in sustainability, active in its support to the various stakeholders and communities that it serves, and offering an exceptional customer experience across its channels, living up to its promise of being Malta’s Bank of Choice.